In today’s world, no matter what kind of business you are running, having an online presence is of the utmost importance. It is the most efficient and relatively fast way you can maximize your reach and guarantee your business’s continuity. Do not make the mistake of thinking that just because your work doesn't have anything to do with social media or the internet for that matter, then you do not need to up your online marketing game. On the contrary, if you do a quick search, you will see how fortifying your other marketing efforts with an efficient online campaign can make all the difference when it comes to the growth of your practice. If you are still on the fence about how online marketing can help your “serious” law firm, keep reading on for a few compelling reasons.
To Make it Easier for Potential Clients to Find You
How do you expect to gain new clients if they cannot find any information about you in their Google search? Not only do you want them to find you, but you also want to secure a good place on top of the first search result page because this is how a business is validated in the internet age.
Think about it, if you are looking up a restaurant or even a dentist, you are more likely to be drawn towards the ones that appear first because you believe that they must be pretty good to have this top spot on the search results list. However, because this is not an easy feat, you need to hire professionals to help with marketing your firm online. As an experienced lawyer, you are not expected to have the needed knowledge to handle your website’s Search Engine Optimization (SEO) or understand how to use Google algorithms. That is why hiring professional digital marketing specialists with a core focus on law firm marketing is a must if you hope to achieve your business strategic goals.
To Be Able to Withstand the Tough Competition
If you want to have a chance to survive amongst the millions of law firms operating out there, marketing has proven to be a highly effective weapon. A bland law firm website will not give you the leverage you need to succeed as a professional legal services business, you need to have that “wow factor” that makes it impossible for potential clients to overlook your services when they are looking for legal advice. The string content that you publish on your firm’s website along with the video advertising and social media engagement will all give you a much-needed competitive edge over your rivals.
When looking to hire lawyers for a work-injury case, a potential client will be more likely to favor a firm that constantly shares content about their work-injury case wins and all the relevant law updates. She/he will be encouraged by the obvious experience that your lawyers have in this specific area. To ensure even more efficiency in competing, it is essential that you work with your digital marketing agency to identify your strongest advantage points and capitalize on them. For example, if you know that you are the only local law firm that handles cybercrime cases, use this fact to your benefit and mention it throughout your social media accounts and highlight it in your success stories section on your website. This is exactly how your online presence can give you the chance to stand out from the crowd and make you seen by your target clients.
To Complete Your Brand Image
Having an online presence is like having your own platform to showcase what your law firm is all about. The unique brand image that you want to portray to the world cannot be completed without the online support that will allow you to choose the tone and voice of your practice. If your business ethos is developed around community service and social responsibility, then you have to use your online existence to ingrain this image in the minds of your audience. This will make your firm seem more authentic and credible which is one of the most vital characteristics that clients seek in attorneys.
Creating your own hashtag to support pro bono cases or sponsoring an online campaign to increase awareness about the implications of driving under the influence can be very powerful in creating your brand image and emphasizing what you stand for as a business.
Online marketing is not exclusive to consumer goods or fashion brands; every single business needs a strong online presence. Once you find the right marketing partners to work with, you will see how your law firm will thrive and reach the potential you always knew it had. Hiring the best lawyers and having tons of legal experience is indeed an undeniable element of success, however, online marketing and strengthening your online presence is what you need to take your firm to the next level.